Privacy Policy

Human Nature is a platform for online shopping under ASCENT TRADE LIMITED, hereinafter referred to as “we”. The person to whom we provide services or deliver the goods and the person who is required to pay for the goods we deliver, hereinafter referred to as “You”. “This Website” means the website of Human Nature ( We value your privacy and strive to keep your personal information confidential. This Privacy Policy applies to all products and services we provide and how we collect, use and disclose your personal data. This Privacy Policy is governed by the Personal Data (Privacy) Ordinance (Chapter 486 of the Laws of Hong Kong) (the “Privacy Ordinance”) and its relevant requirements.

You are not required to provide any personal information to view or use this website. When you register to use our services or online content, we collect your personal data so that we can provide services to you. You may refuse to provide us with personal information, but in this case we may not be able to provide you with services. By providing your personal data, you consent to our use of your personal data in accordance with this Privacy Policy.


What information do we collect?

We take your personal information very seriously. We may request personal information such as your name, address, phone number or email address in order to:

fulfil requests for our products and services

communicate with you and respond to your enquiries

enable you to create an account, store login credentials, and customise your account

contact you from time to time about our products and services

conduct occasional research about our products and services

We may also collect usage information about your engagement with our website to improve the user experience, such as pages viewed, time spent on site etc.

We do not sell or rent personal information to third parties.

We will never collect sensitive information about you without your explicit consent. The information we hold will be secure, accurate and up to date. You can check the information that we hold about you by emailing us. If you find any inaccuracies, we will delete or correct it promptly.


Disclosure of information to third parties

We will only release account and other personal information to third parties if we believe release is appropriate to comply with law, facilitate court proceedings, for the purpose of fraud prevention, to enforce or apply our terms and conditions, or protect the rights, property, or our safety, our users, or others.


Updating your personal information

We will provide you with ways in which you can alter your personal data, including changing your email address, password, phone number, etc. You may also opt out of non-administrative emails at any time by clicking on the unsubscribe link in promotional emails, or by emailing us with ‘Emails Unsubscribe’ in the subject line.


Collecting usage information

We collect usage information when you visit our website in order to improve the user experience. We use Cookies and Pixel tags to collect this data. Cookies are small files containing a string of characters that are stored in a browser-related file on your computer’s hard drive when you use our website. Pixel tags are small graphic files that are placed on our pages. Cookies and Pixel tags are widely used on most major websites. No personally identifiable information is tracked or kept.


How does Human Nature protect your information?

We will ensure that information we hold is protected by security safeguards (as is reasonable in the circumstances) against loss, access, use, modification or disclosure by any authorised individual or organisation. Where it is necessary for the information to be given to a person in connection with the provision of a service, everything reasonable within our power is done to prevent unauthorised disclosure, and we will ask for your consent if this is in relation to a marketing activity.

If we are legally required to provide your information to a government department, we will do so only if mandatory, and we will provide you with notice. We will not collect any information in a manner that is unlawful, or in the particular circumstances is unfair or intrudes to an unreasonable extent upon the personal affairs of the individual concerned.


How can you request your information from Human Nature

You are entitled to request access to any of your personal information we hold, and you may request that we correct or delete that information.

Access is defined as giving a reasonable opportunity to look at a document, listen to or view a recording, giving a copy of a document, giving a summary of the information, providing a transcript or giving the information orally.

Delete is defined as removing any/all information that could reasonably identifying you personally (e.g. name, phone number, email address, postal address,). This does not include information such as what pages you looked at on our website (which is not tracked to any unique identifier, and so is not personally identifying).

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